Read about the latest trends in influencer marketing and how brands can successfully engage with creators on all platforms to execute campaigns and partnerships that drive desired outcomes.
Not only is TikTok a platform that hosts content to entertain, but the mass of educational content on the short video app also holds great potential to enrich viewers' minds. However, there are some things that may be better kept offline…
The acquisition not only marks the next chapter of The Goat Agency and WPP, but it sends a strong message to the industry on the growth of influencer marketing.
There could be a secret for brand marketing success during the cost of living crisis. That cat is now out of the bag, with niche influencers as your answer. But are they here to stay or just another passing trend?
Our first webinar of Q2 will provide the tools to brands who are looking for expert advice on where and how best to spend their influencer marketing dollars on a budget.
Now in its second year, the much anticipated US Partnership Awards shortlist has been revealed ahead of the ceremony in Miami on April 3rd.
Creators and brands are being increasingly held to account by governing bodies — a necessary process within advertising. But are regulators keeping up with the fast-changing environment of the influencer marketing industry?
