Read about the latest trends in influencer marketing and how brands can successfully engage with creators on all platforms to execute campaigns and partnerships that drive desired outcomes.
Watch our webinar to explore how brand marketers can best bet their budgets in the year ahead. Taking a look into the key trends in spending, this webinar will also teach you what channel is the most reliable, and where industry leaders are betting their budgets when times are tight.
Despite the initial shock that TikTok may be gradually slipping away from the media mix, perhaps this doesn’t have to be the be-all and end-all for the creator economy…
The IAB UK’s latest campaign promotes its Gold Standard among advertisers, agencies, and its media partners, with the approach that getting the fundamentals of digital advertising right should be a priority.
Trend predictions have been pointing in the direction of live-stream social commerce since the pandemic. But is it all it’s cracked up to be?
Save 20% on your ticket by pre-registering for the sensational return of the Influencer Marketing Show Europe.
New regulations for influencers and the brands that work with them have been introduced by the ASA, but what does it mean for you? We follow the industry’s reaction…
