IMTB launches Measurement and Evaluation Committee
The Influencer Marketing Trade Body has announced the launch of its new Measurement and Evaluation Committee.
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Read about the latest trends in influencer marketing and how brands can successfully engage with creators on all platforms to execute campaigns and partnerships that drive desired outcomes.
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At this year’s CreatorFest, we caught up with Mark Murray Jones, Chief Strategy Officer at OMD, after his main stage session.
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It’s tiiime to delve into Mariah Carey’s iconic defrosting video and the genius chance Sephora took to claim its spot on the nice list this year.
Algowatch: October Social Media Updates
Here's a rundown of all the most important social media updates you need to know from October.
Social Media Marketing Report Reveals Where Marketers Are Going Wrong in 2025
Sprout Social’s 2025 Impact of Social Media Marketing Report paints a vivid picture of an industry in transition, and where marketers are going wrong.
