Mr Worldwide’s Marketing: How Pitbull is Rebranding Bald as Bold for Gen Z Women
"I've been in the game for 25 years, and to see every demographic, everybody [dressing up] at the shows is priceless.”
Influencer Marketing1753
Read about the latest trends in influencer marketing and how brands can successfully engage with creators on all platforms to execute campaigns and partnerships that drive desired outcomes.
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Claudia Sandino: CapCut’s New Update Could Cost Creators and Marketers Their Video Content Rights
Claudia Sandino recently spotted that CapCut updated its Terms of Service, and while the rollout was quiet, the implications are anything but.
Nostalgic Marketing Is Booming, so Here Are the Best Campaigns to Inspire You
Nostalgic marketing is on the rise, and people are definitely yearning for life back in the early 2000s. Here are the best campaigns to inspire you.
Creators Will Soon Account for Over Half of Content-Driven Ad Revenue
Global advertising is projected to hit a new milestone in 2025, with total ad revenue expected to reach $1.08 trillion.
The 2025 Global Influencer Marketing Awards Shortlist Has Arrived
After an overwhelming number of exceptional entries from around the world, this year’s shortlist showcases the very best the industry has to offer.
ALO Yoga Faces Legal Scrutiny Over Undisclosed Influencer Endorsements
ALO Yoga is currently at the centre of a proposed class action lawsuit alleging deceptive marketing practices tied to social media influencers.
