Read about the latest trends in influencer marketing and how brands can successfully engage with creators on all platforms to execute campaigns and partnerships that drive desired outcomes.
Challenge Huawei created StorySign, an app that helps deaf children learn to read. Learning to read can be difficult for any child, but for the world’s 32 million deaf children, it can be an overwhelming challenge. That’s because it’s usually done phonetically, by listening to the way...
Pinterest has become the latest social network to add ‘stories’ format to its app. Story Pins will combine multiple pages of images, videos, voiceover and overlaid text that creators can post to their profiles. Story Pins have been in the pipeline for a while but now they have been launched...
Influencer marketing technology company IZEA has formed Influence+United, a global alliance for influencer marketing. Historically, marketers have been hindered in their ability to receive cohesive multi-continent concepts, integrated strategy, and investment strategy. Localised cultural nuances, language barriers, and contractual considerations are crucial considerations for each geography when it comes...
Burberry has opened luxury’s first “social retail store” in China’s technology capital, Shenzhen. The new store, launching today, is 5,800-square-foot, designed through an exclusive partnership with Chinese tech giant Tencent Technology. The concept, which is the first step in an exclusive partnership with Tencent, takes interactions from...
Instagram has announced it is rolling out a few updates to its video-sharing feature, Reels, in order to give users flexible, new options when creating and editing. This follows reviews of the feature being criticized for its design. Early user feedback included the ability to let users create longer Reels...
Triller has developed a marketing media product that it believes will change the way brands buy marketing. The product, named Crosshype, allows influencer marketing to be bought with guaranteed views and a calculable cost per thousand (CPM). An app has never before been able to guarantee views on its platform...
