Read about the latest trends in influencer marketing and how brands can successfully engage with creators on all platforms to execute campaigns and partnerships that drive desired outcomes.
By Doug Schowengerdt, Cultural Correspondent, the projects* and Brenda Martinez, Jr. Strategist, the projects* On the evening of September 13, Jason Wu presented his Spring 2021 runway collection in a flourishing jungle constructed atop the roof of Spring Studios in TriBeCa, officially kicking off the first NYFW designed for a...
Global affiliate network Awin has carried out research looking at how many Instagram influencers hide the disclosure of advertisements in their posts. The research found that three-quarters (76%) of influencer adverts posted on Instagram have the disclosure hidden in the post, whether that be in the middle, end or in...
In the run-up to Black Friday and the Cyber weekend, you are probably questioning how this event can go ahead. The in-person shopping experience has completely transformed, but that’s where social can truly shine. COVID-19 has already proven that social media is fundamental to keeping us connected through these...
EDF Energy launched an electric vehicle (EV) proposition, which comprised of providing consumers with a fully equipped package, making it super easy for consumers to convert to and use an EV. The biggest challenge for Gleam Futures and Brilliant Noise was finding a way to bust ingrained myths and ease...
In two fell swoops this September, Twitch – a streaming service owned by Amazon – has helped reaffirm its status as the biggest and best platform for influencers in the gaming space. Not only has Twitch re-signed Tyler ‘Ninja’ Blevins, the undisputed king of gaming content, exclusively in a multi-year deal, but...
In response to President Trump’s executive orders, the US government will ban Chinese-owned WeChat from US app stores as of Sunday to “safeguard the national security of the United States.” As of September 20, 2020, “any provision of service to distribute or maintain the WeChat or TikTok mobile applications,...
