Gen Z Is Cutting Back on Screen Time, so How Can Influencer Marketers Reach Them?
A new study on Gen Z has revealed how brands and influencers can combat changing social media and screen time habits.
Creator Economy487
Latest trends within the creator economy and how brands are working with creators on platforms including YouTube, TikTok, Instagram, Facebook, Twitch, Spotify, OnlyFans and Patreon.
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Last-Click Is Tough for Creators. Lindsey Gamble Has Ideas.
At Awin ThinkTank, creator economy expert Lindsey Gamble shared how influencers can make affiliate marketing work, despite the last-click challenge.
What the Tattle Life Scandal Means for Influencers — Here’s What the Experts Say
"It’s time for platforms and publishers to stop turning a blind eye to what’s happening."
Influencer Marketing in Canada: Bilingual Audiences and Quebec's Unique Culture
"It’s crazy, when you look at an influencer in Quebec, 95-98 per cent of their audience is Québécois. I’ve never seen that elsewhere in my life.”
Nearly Half Of Gen Alpha Are Already Earning From Online Side Hustles
Gen Alpha teens are turning screen time into income, switching passive scrolling for side hustles.
Creators Are Beating Fortune 100 Brands in 2025: Here’s How They’re Doing It
Whether you’re part-time, full-time, or just getting started, here’s everything you need to know to level up your creator game in 2025.
