With 91% of marketers’ biggest concern being standing out, LinkedIn has made it easier than ever to break through the noise.
LinkedIn has announced it is rolling out a suite of new advertising tools to help B2B marketers advertise better on LinkedIn. Here’s what the new features are, and how they’ll help marketers make waves on the platform.
Reserved Ads: Marketers will now be able to purchase the top feed placement for sponsored content - this includes thought leader ads, single image ads and document ads.
First Impression Ads: First Impressions will be full-screen vertical videos, which will be guaranteed as the first ad a user sees every day.
CTV Ads expansion: LinkedIn’s Connected TV ads are growing rapidly, with new insights and expanded reach, an Innovid integration for faster activation and asset management, and a partnership with Paramount, which will give advertisers access to premium streaming.
Furthermore, a new Adobe Express integration has been added, which means you can directly export content made in the software onto LinkedIn Ads.
What does this mean for brands?
LinkedIn’s latest updates have the potential to significantly shift how brands approach B2B marketing on the platform. With increased competition for attention, these new tools offer brands more prominent, high-impact ways to get noticed.
They make it easier for marketers to stand out by offering more control over when and how their messages appear, helping them capture attention right at the start of a user’s experience.
For brands, this means a greater ability to drive awareness and shape perception through more engaging and visually powerful content. The updates also encourage a more creative, storytelling-driven approach - something B2B marketing has often lacked.
Overall, these changes push brands to think beyond lead generation and focus more on building long-term visibility and an emotional connection with their audience.
