Brands, Creators and Agencies: It’s Time to Be Transparent with Brand Deals
As Stephen Titus, Founder of Faved, puts it, the industry grew so quickly that it forced brands and creators to “constantly reinvent the wheel”.
Creator Economy449
Latest trends within the creator economy and how brands are working with creators on platforms including YouTube, TikTok, Instagram, Facebook, Twitch, Spotify, OnlyFans and Patreon.
Check out the latest posts
Once and for All, Are Creators Really Earning More in 2025? Here’s the Data
Creator pay rates are like the wild west. Are rates doubling, or are they struggling behind the scenes? In our chaotic industry, who is winning?
UK and Australian Influencer Marketing Bodies Form Alliance: What Does it Mean for Influencer Marketers?
The UK’s Influencer Marketing Trade Body and the Australian Influencer Marketing Council have formalised an alliance designed to strengthen the creator economy.
I Went to B2B Unplugged: The Creator Sessions - Here’s What I Learnt About Being a LinkedIn Creator
Here's what I learnt about being a LinkedIn creator: it's not as scary as it seems.
“A Complete Absence Of Ethics” What Georgina Cox’s Dispute with Sweaty Betty Means for Creators
Georgina Cox is currently at the centre of a legal battle with global activewear brand Sweaty Betty.
Adobe Buys Semrush in $1.9 Billion Deal as AI Search Becomes Critical for Creators
Adobe has announced plans to acquire Semrush for $1.9 billion in cash in a move set for 2026.
