Study Finds Which Types of Loyalty Programmes Appeal to Gen Z
The study offers a striking conclusion: while discounts and free shipping still matter, the future of loyalty is built on community.
Creator Economy394
Latest trends within the creator economy and how brands are working with creators on platforms including YouTube, TikTok, Instagram, Facebook, Twitch, Spotify, OnlyFans and Patreon.
Check out the latest posts
How GPT-5's New Features Can Revolutionise Influencer Marketing
If you're a brand looking to fine-tune your campaigns or an influencer aiming to elevate your content, here’s how GPT-5 can help.
How ShopMy is Using AI to Massively Change the Influencer Commerce Game
Affiliate marketing platform ShopMy has stepped into the consumer shopping arena with a new platform to improve creator-driven commerce.
Instagram’s New Analytics and Features Could Revolutionise Your Creator Strategy
Instagram’s latest updates introduce four new engagement-focused analytics and close friends changes.
TikTok Rolls Out New Affiliate Programme, Hailed As “Affiliate Marketing Meets UGC”
The programme is aimed at smaller creators, who can earn commissions on select hotels by sharing affiliate content during their stays.
“Your Days in the Sun Are Limited” Caner Daywood Discusses Why Pride Marketing has Been Absent in 2025
We spoke to Caner Daywood about Pride marketing in 2025 and how the shifting landscape of brand involvement is impacting LGBTQ+ communities.
