SoFire’s Hot Campaigns: Gemma Collins Becomes Iconic UK Creative Director of Canva
Gemma Collins and Canva slayed an absolutely iconic campaign this week.
Creator Economy474
Latest trends within the creator economy and how brands are working with creators on platforms including YouTube, TikTok, Instagram, Facebook, Twitch, Spotify, OnlyFans and Patreon.
Check out the latest posts
Creator Economy Monthly Top Line: February 2026
Welcome back to our Monthly Top Line - creator economy edition. Find out career moves from February 2026.
Gen Z Founders: How ZEO Dylan Huey Turned From Teen Content Creator to Business Owner at 22
Gen Z Founder Dylan Huey has never taken the leap from a 9-5 to a business owner: he’s always been on his own entrepreneurial path.
YouTube Launches TV Plans: Do Media Companies Now Need to Have It All?
With the launch of new tiered subscription bundles under YouTube TV, YouTube is edging closer to the very model it once disrupted.
SoFire’s Hot Campaigns: MAC’s Valentine’s Creator Collab Stole the Beauty Industry’s Hearts
MAC Cosmetics UK & Ireland tapped into that energy with a creator-led lip kit collab designed to capture two distinct internet aesthetics.
Myth Busted: #Ad Is Not Killing Your Engagement, It's Building Trust
Research published today by HypeAuditor and the IMTB shows that explicit ad disclosure using #ad is not associated with lower engagement.
