Study Finds Which Types of Loyalty Programmes Appeal to Gen Z
The study offers a striking conclusion: while discounts and free shipping still matter, the future of loyalty is built on community.
Latest trends within the creator economy and how brands are working with creators on platforms including YouTube, TikTok, Instagram, Facebook, Twitch, Spotify, OnlyFans and Patreon.
The study offers a striking conclusion: while discounts and free shipping still matter, the future of loyalty is built on community.
If you're a brand looking to fine-tune your campaigns or an influencer aiming to elevate your content, here’s how GPT-5 can help.
Affiliate marketing platform ShopMy has stepped into the consumer shopping arena with a new platform to improve creator-driven commerce.
Instagram’s latest updates introduce four new engagement-focused analytics and close friends changes.
The programme is aimed at smaller creators, who can earn commissions on select hotels by sharing affiliate content during their stays.
We spoke to Caner Daywood about Pride marketing in 2025 and how the shifting landscape of brand involvement is impacting LGBTQ+ communities.