Read about the latest partnerships and trends in affiliate marketing including mass media publishers, content-commerce and incentive through to card linked offer strategy.
Market leaders Global Savings Group (GSG) and Pepper.com (Pepper) have signed a partnership deal that will bring together the world’s largest shopping community and Europe’s leading shopping recommendation and rewards company.
We spoke with Brook Schaaf, CEO at FMTC, alongside Savings United and The Savings Group, to discover more about what the partnership means for the industry, and how affiliates will respond.
Acceleration Partners is set to bolster its influencer marketing offering by acquiring influencer agency, Influencer Response, and boutique performance marketing firm, Volt.
Karthick Kannan and Edith Batchelor sat down at PI LIVE London to discuss all things app tracking.
The partnership could have a huge impact on the affiliate channel, but there are still many questions surrounding it.
Depending on your goal, it may actually be beneficial to to partner with a brand that isn’t reaching consumers in their millions. Smaller reach sometimes means bigger engagement.
