Super Bowl TV Spots Present Opportunities for Major Brand Collaborations, Inviting Affiliate Plays for the Post-Game
Marketing crossovers by Netflix and General Motors as well as Molson Coors and DraftKings could capture fan attention online.
Affiliate Partnerships597
Read about the latest partnerships and trends in affiliate marketing including mass media publishers, content-commerce and incentive through to card linked offer strategy.
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Gen3 Marketing Integrates Its Agencies to Become a Unified Brand
The leading affiliate marketing agency consolidates its agencies in an effort to increase its reach, and help deliver more efficient results to clients.
What’s in it for the Consumer? The Real Value of Cashback
Are you educating consumers to spend smarter, not harder?
Influencers Are Advertisers' Cupid, As Many Brits Break Up With Valentine's Day
Changing consumer habits combined with a tough economy puts more pressure on marketers to come up with new ways to win hearts and wallets.
CEOs Vow to Weed Out Bad Actors in Affiliate Marketing
Executives from leading platforms in the affiliate space promise to focus on deterring brands that don't pay their affiliates.
The Recipe for Becoming a Transformative Media Giant
Success isn’t served on a plate. Start from the bottom and work your way up, and you could be set for global domination.
