New Klarna Initiative Signals an Affiliate Solution to Cookie Death
"Sign in with Klarna" allows merchants to access more useful first-party data to tailor personalised offers in the era of cookie death. Does it point towards a wider solution?
Affiliate Partnerships595
Read about the latest partnerships and trends in affiliate marketing including mass media publishers, content-commerce and incentive through to card linked offer strategy.
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Nectar360 and The Trade Desk Drive Retail Media Opportunities Across Open Web
As The Trade Desk continues its retail media expansion, a new partnership with one of the UK’s biggest loyalty programmes opens up significant opportunities for advertisers outside of walled gardens.
Affiliate Spam is Clogging Product Review Searches
A new report highlights how spam comments are beating out authentic affiliate publishers in SERPs.
Mitgo’s New Co-CEO Talks Plans, Investment, and Mobile Partners
With 15 years of valuable experience, Artem Ozerkov joins Alexander Bachmann as Co-CEO of Mitgo Group. We caught up with him about his plans for the year ahead, what affiliates he’ll be investing in, and more.
CJ Welcomes New CEO, Santi Pierini
Pierini brings a wealth of leadership and affiliate experience to the executive position.
Week in Review: Affirm and Afterpay Rethink Rewards
The BNPL leaders rethink their approach to affiliate marketing. Elsewhere, Amazon announces an eyebrow-raising partnership in order to bypass cookie death.
