Read about the latest partnerships and trends in affiliate marketing including mass media publishers, content-commerce and incentive through to card linked offer strategy.
The IAB UK’s latest campaign promotes its Gold Standard among advertisers, agencies, and its media partners, with the approach that getting the fundamentals of digital advertising right should be a priority.
With Earth Day on the horizon, and Hello Partner focusing on the theme of green marketing and sustainability throughout the month of April, we take a look at how consumers are becoming more conscious of their shopping habits.
Affiliate.ai's Founder stopped by to explain why large language models are about to revolutionise the affiliate industry.
The third and final part of our subnetworks investigative series will provide a recap of the issues that the affiliate space is tackling, providing you with actionable solutions to overcome the hurdles presented by subnetworks.
Annual online retail recently surpassed one trillion dollars for the first time. As we crawl towards two trillion, what opportunities can we take to increase affiliate marketing's influence on these figures?
Now in its second year, the much anticipated US Partnership Awards shortlist has been revealed ahead of the ceremony in Miami on April 3rd.
