Only 16% of Sales Are Truly Influenceable, Affiliate Marketing Is Ready to Lead the Full-Funnel Era
A minority of consumers are swayed by lower-funnel tactics. Affiliate might have the full-funnel answer for brands.
Affiliate Partnerships561
Read about the latest partnerships and trends in affiliate marketing including mass media publishers, content-commerce and incentive through to card linked offer strategy.
Check out the latest posts
“Publishers Need Access to More Data” Julia Stent and Sofia Charalambous Discuss a Big Year for Affiliate Tracking
Has tracking improved this year? Two experts gave us the rundown of what’s working and what’s not in 2025.
“This is how you attribute fairly in a clickless world” Sean Sewell, Partnerize, Announces VantagePoint
Partnerize’s latest product will help advertisers and publishers track, measure, and reward affiliate influence inside LLM responses.
PI LIVE Europe 2025 Day One: Creativity, Clarity, and the Future of Partnerships
The first day of PI LIVE Europe 2025 kicked off with fantastic energy.
A Night to Remember: Global Performance Marketing Awards Celebrate Industry Excellence
Find out who took home the trophies.
Fintech Affiliate Zilch Builds Media Network
Its new Intelligent Commerce platform will provide retailers access to its vast first-party data set, comprehensive reporting, and campaign tools.
