Google Launches Media Mix Modelling: What It Means for Affiliate Marketers
MMM has historically struggled to measure the affiliate channel, but these challenges are not insurmountable.
Read about the latest partnerships and trends in affiliate marketing including mass media publishers, content-commerce and incentive through to card linked offer strategy.
MMM has historically struggled to measure the affiliate channel, but these challenges are not insurmountable.
A new wave of manual actions have been targeted at news publishers throughout Europe.
Last week's Moonpull event provided insight into the stance that publishers plan to take in 2025.
Loyalty affiliates have seen positive changes since the ICO’s update back in October, which could potentially “save millions.” However, will there be a domino effect for others? And what does yesterday’s announcement mean?
A new report from the IAB predicts rising ad spend for certain performance and affiliate marketing channels. However, overall, the year is expected to see budgets tightening.
PayPal receives another lawsuit and Capital One Shopping is delivered its first in relation to the creator commission controversy.