Ads in AI Overviews: Good or Bad for Performance Marketers?
In a new update, Google once again pulls traffic away from affiliates.
Affiliate Partnerships371
Read about the latest partnerships and trends in affiliate marketing including mass media publishers, content-commerce and incentive through to card linked offer strategy.
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ICO Defines Cashback Tracking Cookies as ‘Strictly Necessary’
New guidance outlines that certain reward services are exempt from cookie consent.
New Amazon Referral Scheme Boosts Affiliate Earnings by Over 15% – And Brands Are Flourishing Too
CJ & PartnerBoost have integrated the initiative into the CJ platform so that brands and affiliates can benefit.
Publicis Groupe Acquires Mars United Commerce, Zones in on Full-Funnel Marketing
This move, alongside the recent acquisition of Influential and messaging from CJU24, suggests Publicis has firmly set its sights on full-funnel marketing solutions.
Affiliates Are Seeing Big Results on TikTok Shop
TikTok Shop is proving to be phenomenal for affiliates, but falling short of expectations for brands.
Forbes Advisor Hit by Google Penalty Over Affiliate Practices
While still unconfirmed, it appears very likely that Forbes has now been targeted by Google’s site reputation abuse policy.
