Google Launches Media Mix Modelling: What It Means for Affiliate Marketers
MMM has historically struggled to measure the affiliate channel, but these challenges are not insurmountable.
Affiliate Partnerships417
Read about the latest partnerships and trends in affiliate marketing including mass media publishers, content-commerce and incentive through to card linked offer strategy.
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Google's Parasite-SEO Crackdown Hits Europe’s Coupon Giants
A new wave of manual actions have been targeted at news publishers throughout Europe.
“No More Free Sales” UK Publishers Say Tracking Must Be Addressed by Advertisers in 2025
Last week's Moonpull event provided insight into the stance that publishers plan to take in 2025.
ICO’s New Review: What It Means for Cashback, Loyalty, and Affiliate Tracking
Loyalty affiliates have seen positive changes since the ICO’s update back in October, which could potentially “save millions.” However, will there be a domino effect for others? And what does yesterday’s announcement mean?
Retail Media and CTV Ad Spend Expected to Increase in 2025, While Paid Search Takes a Fall
A new report from the IAB predicts rising ad spend for certain performance and affiliate marketing channels. However, overall, the year is expected to see budgets tightening.
Influencers Sue Capital One Shopping & PayPal Honey for Alleged Stolen Commissions
PayPal receives another lawsuit and Capital One Shopping is delivered its first in relation to the creator commission controversy.
