“Keep It Short, Modern, and Quick”: Point2Web Discuss Snapchat, 2025 Plans, and PI LIVE Europe
We caught up with the agency in London to learn more about the Snapchat Garden and their plans for next year.
Affiliate Partnerships577
Read about the latest partnerships and trends in affiliate marketing including mass media publishers, content-commerce and incentive through to card linked offer strategy.
Check out the latest posts
Affiliate Marketing Gets Greener: How Sustainability Drives Bigger Profits
We spoke with Tanya Larsen, CEO of questionZERO, about the promising area of green affiliate partnerships, why it's boosting revenue for brands, and how you can draw these strategies into your own programme.
Nectar360 and Marriott Bonvoy Partnership Rewrites the Loyalty Rule Book
The innovative new partnership anticipates a more inter-connected affiliate ecosystem in the future.
Partnerize Updates Shopify App to Address Affiliate Tracking Issues
The update aims to fix attribution problems caused by Checkout Extensibility in time for holiday season.
News Outlet Giant Freakin’ Robot Shuts Down Amidst Google Troubles
The publisher primarily relied on programmatic advertising and very occasionally affiliate links. Google algorithm changes tanked the site’s visibility and in turn, its revenue.
“We Received Threatening E-mails” Fighting Affiliate Fraud at PI LIVE
Voicebox replay: We discussed the troubling rise of fraud in the industry, the techniques to be wary of, what the industry needs to do to push back against this, and more.
