Week in Review: Connected TV Gets Another Perfomance-powered Update
Everything you might have missed from the past week in partnership marketing.
Affiliate Partnerships375
Read about the latest partnerships and trends in affiliate marketing including mass media publishers, content-commerce and incentive through to card linked offer strategy.
Check out the latest posts
How Affiliate Marketers Can Gain More Budget From CMOs
Simon Baptist of AppLovin weighs in on how to get brands to invest in the affiliate channel. Also discusses rewards and customer satisfaction.
Why 94% of Creators Reject Affiliate Links for Flat Fees
New data suggests that influencers aren’t that interested in being a part of affiliate marketing. Why is this and can the relationship be fixed?
Google is Extending its Cookie Deadline, Tech Partners Should Benefit
Select sites and businesses can apply for a grace period. However, it can’t be used for cross-site tracking.
Cookies Are Fading Away and Marketers Feel Ready
Over 70% of marketers are prepared for Chrome’s deprecation of third-party cookies, starting today.
Affiliate Marketing 2024: A Glimpse Into A Tech-Fueled, Publisher-Empowered Future
What does 2024 have in store for affiliate marketers?
