Susan Armstrong-Payne is an Affiliate Marketing Manager at Boots UK, bringing expertise and passion to one of the UK’s most trusted retailers. With a sharp focus on driving affiliate growth and performance, Susan excels in building effective partnerships and delivering measurable results.
Her strategic approach and attention to detail make her a key player in the success of Boots’ affiliate marketing efforts, consistently pushing the boundaries of what’s possible to enhance both brand reach and customer engagement.
The Hello Partner newsdesk covers the stories shaping performance marketing, partnerships and the creator economy, from breaking news to event coverage and the occasional hot take.
Although affiliate has traditionally been siloed, there is an opportunity to reposition as the "economic infrastructure" of the machine-mediated market, says Gilbert.
In this session, Marygrace Tropeano, a London-based Marketing Strategist, Model, and Digital Entrepreneur, brings insight into how creators can position themselves as businesses, scale their personal brands, and craft
Phonexa’s Oliver Koukoulis-Fribbens talks using end-to-end lead and call tracking and distribution to drive transparent, scalable performance marketing.
