Susan Armstrong-Payne is an Affiliate Marketing Manager at Boots UK, bringing expertise and passion to one of the UK’s most trusted retailers. With a sharp focus on driving affiliate growth and performance, Susan excels in building effective partnerships and delivering measurable results.
Her strategic approach and attention to detail make her a key player in the success of Boots’ affiliate marketing efforts, consistently pushing the boundaries of what’s possible to enhance both brand reach and customer engagement.
Card-linked offers (CLOs) have re-emerged as one of affiliate marketing’s most buzzed-about tactics - touted for their seamless consumer experience and promise of hyper-targeted, incremental growth.
From tech that has transformed the industry to full-funnel strategies that rewrote the rulebook, this year’s shortlist is a who’s who of trailblazers and changemakers.
Phonexa’s Oliver Koukoulis-Fribbens talks using end-to-end lead and call tracking and distribution to drive transparent, scalable performance marketing.
