A last-minute session that turned out to be one of the most popular over the two-day PI LIVE London event! Awin’s Kevin Edwards, CJ’s Linda O’Connell, and Adtraction’s Anthony Clements sat down to unpack the findings of the virtuous ‘State of the Industry’ report.
How are advertisers and agencies feeling about the affiliate and partner marketing channel?
Hear exclusive insights from the only industry-wide study this year and discover which publisher models brands are investing in, what brands like (and dislike!) about affiliate marketing, how much they’re spending on the channel and whether that is likely to grow this year.
Affiliate marketing has always been valued because it is easy to measure. The final click is easy to measure, but that does not automatically make it the most valuable moment
According to Kantar’s latest study, a net 61% of marketers planned to increase their creator spend for this year. However, with greater budget comes greater scrutiny.
According to Ben Smye, Head of Marketing at Atolls, while traffic can be gamed, influence can’t, and community and content partners shouldn't be judged purely on the last click.
From brands to creators, The Goat Agency’s Annabel Harris walks through how to make moves in 2026.
