Sofia Charalambous is a seasoned digital marketing professional with over seven years of experience driving success in the industry. As Affiliate & Partnerships Lead at Harvey Nichols, Sofia oversees UK and global affiliate programs, blending strategic vision with hands-on expertise.
With her sharp marketing acumen and commitment to excellence, Sofia continues to elevate Harvey Nichols’ affiliate efforts, delivering impactful results across diverse markets.
The Hello Partner newsdesk covers the stories shaping performance marketing, partnerships and the creator economy, from breaking news to event coverage and the occasional hot take.
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According to Metapic Co-CEO Niklas Schwake, community and trust are more important than followers and reach.
As AI transforms the way consumers search, Tradedoubler is building the tools to enhance how brands show up.
Global affiliate growth only works when structure comes first, says Alexander Feist, Head of Affiliate Marketing at Sage.
Phonexa’s Oliver Koukoulis-Fribbens talks using end-to-end lead and call tracking and distribution to drive transparent, scalable performance marketing.
