Sam is a seasoned professional in the affiliate marketing industry, recognized for his strategic vision and dedication to fostering robust partnerships. With a career spanning over a decade, Sam has consistently demonstrated his ability to drive growth and innovation within the sector.
His expertise in developing tailored strategies has been instrumental in achieving significant milestones for various organizations. Sam’s commitment to excellence and his collaborative approach make him a valuable asset in the ever-evolving landscape of digital marketing.
The Hello Partner newsdesk covers the stories shaping performance marketing, partnerships and the creator economy, from breaking news to event coverage and the occasional hot take.
The settlement, the largest since the Big Tobacco reckoning of the 1990s, requires the giant to establish significant changes, including daily limits for teenage users and hidden like and reaction counts.
As creator marketing grows, brands optimise for efficiency: formats, paid amplification, media performance and process. The risk is that creator work becomes brand-led paid social disguised as authenticity, rather
The influencer kool-aid isn’t hitting like it used to. The same references recycled. The same formulas rewarded. The same ideas applauded. The echo chamber became the strategy.
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According to Kantar’s latest study, a net 61% of marketers planned to increase their creator spend for this year. However, with greater budget comes greater scrutiny.
According to Ben Smye, Head of Marketing at Atolls, while traffic can be gamed, influence can’t, and community and content partners shouldn't be judged purely on the last click.
