Partnerships - Hello Partner (Page 68)

Video Content: How to Get Your Performance Teams to Respect Influencer Marketing

Lauren Mcfarland from Journey Further spoke at the Influencer Marketing Show London about how to break down the barriers between your performance and influencer teams.

By Neve Fear-Smith

/ 28 Nov 2022

Video Content: How to Get Your Performance Teams to Respect Influencer Marketing

How Agencies Went From Joining the Conversation to Being the Conversation

Awin's Jess Brown and Hello Partner's Niamh Butler-Walton define the current position of agencies in the affiliate space.

By Niamh Butler-Walton

/ 25 Nov 2022

How Agencies Went From Joining the Conversation to Being the Conversation

The Yellow Brick Road to Successful Human Touch

Alongside automation and tech advances, empathy is the essential tool for building brand trust.

By Sol Wilkinson

/ 24 Nov 2022

The Yellow Brick Road to Successful Human Touch

Take Part in the 2023 Partnership Marketing Salary and Career Survey

Results will be compiled in an essential report for the coming year.

By Sol Wilkinson

/ 23 Nov 2022

Take Part in the 2023 Partnership Marketing Salary and Career Survey

Rakuten Advertising Provide Live Commerce Updates this Cyber Week

We have entered the biggest shopping period of the year, and Rakuten Advertising is here to provide you with commerce updates in real time.

By Neve Fear-Smith

/ 23 Nov 2022

Rakuten Advertising Provide Live Commerce Updates this Cyber Week

How to Approach Black Friday During a Cost of Living Crisis

During a period of economic crisis, approaching your Black Friday activations may be slightly different...

By Neve Fear-Smith

/ 21 Nov 2022

How to Approach Black Friday During a Cost of Living Crisis

Video Content: State of the Industry – 2022 Affiliate and Partner Marketing Trends

A last-minute session that turned out to be one of the most popular over the two-day PI LIVE London event! Awin’s Kevin Edwards, CJ’s Linda O’Connell, and Adtraction’s Anthony Clements sat down to unpack the findings of the virtuous ‘State of the Industry’ report.

By Neve Fear-Smith

/ 17 Nov 2022

Video Content: State of the Industry – 2022 Affiliate and Partner Marketing Trends

Is Programmatic Problematic?

Is programmatic problematic? Or could investing in the channel be the key to boosting brand awareness?

By Neve Fear-Smith

/ 17 Nov 2022

Global Investment Firm Carlyle to Acquire International Marketing Agency Incubeta

Carlyle Group agrees to acquire leading agency Incubeta, recent winners at the Global Performance Marketing Awards.

By Sol Wilkinson

/ 16 Nov 2022

Global Investment Firm Carlyle to Acquire International Marketing Agency Incubeta

Publicis Groupe Announces Acquisition of VIVnetworks – To Be Integrated with Performance Platform CJ

The integration should present new opportunities for both global and regional brands and publishers to expand.

By Sol Wilkinson

/ 14 Nov 2022

Publicis Groupe Announces Acquisition of VIVnetworks – To Be Integrated with Performance Platform CJ

Video Content: To Infinity and Beyond - What Will Your Role be in the New Found World of Partnerships?

Indulge in this panel session from PI LIVE London 2022 featuring: Eve Hutchinson from Boohoo, Briony Sheard from Medicom, Robin Ward from LTK, and Sofia Charalambous from Harvey Nichols.

By Neve Fear-Smith

/ 14 Nov 2022

Video Content: To Infinity and Beyond - What Will Your Role be in the New Found World of Partnerships?

The Increasing Focus on Influencer Marketing from Affiliate Marketing Companies

Influencer campaigns are no longer just a ‘bit on the side’ for marketers. In fact, influencer partnerships can drive huge value for your brand. If you haven’t already, it’s time to consider integrating influencers into your partnership programme.

By Neve Fear-Smith

/ 6 Oct 2022

The Increasing Focus on Influencer Marketing from Affiliate Marketing Companies