Hello Partner (Page 57)

ChatGPT Now Mimics Google Ranking Factors: What That Means for Influencer and Content Marketers

Luca Tagliaferro has uncovered new evidence that OpenAI’s ChatGPT is beginning to mirror Google’s ranking signals.

By Sofia Aira

/ 10 Sep 2025

ChatGPT Now Mimics Google Ranking Factors: What That Means for Influencer and Content Marketers

SoFire’s Hot Campaigns: How Ogilvy’s ‘Message in a Mithai Box’ Campaign Sparked a Legal Awakening for Pakistani Women

Ogilvy Pakistan’s Message in a Mithai Box campaign created a real impact for women who had been overlooked by the systems meant to protect them.

By Sofia Aira

/ 10 Sep 2025

SoFire’s Hot Campaigns: How Ogilvy’s ‘Message in a Mithai Box’ Campaign Sparked a Legal Awakening for Pakistani Women

“You Have to Ride the Sandworm” Santi Pierini, CEO of CJ, on AI Search, Social Commerce, and the Future of Affiliate Marketing

CJ’s CEO, Santi Pierini, speaks with Sol Wilkinson on everything from affiliate Dune analogies, to why our industry has as much potential as the iPod, and a range of developments for CJ this year.

By Sol Wilkinson

/ 9 Sep 2025

“You Have to Ride the Sandworm” Santi Pierini, CEO of CJ, on AI Search, Social Commerce, and the Future of Affiliate Marketing

REPLAY: The Future of B2B is Personal

Learn how personal posts can drive real business impact, and how personality and humour are reshaping B2B marketing.

By Sol Wilkinson

/ 9 Sep 2025

“Can You Really Copyright an Aesthetic?” Bunmi Jenfa on the Intersection of Law, Fashion and the Creator Economy

In our CreatorFest Speaker Series, I spoke with Bunmi Jenfa about how creators can protect themselves in an industry that can stifle creativity.

By Sofia Aira

/ 9 Sep 2025

“Can You Really Copyright an Aesthetic?” Bunmi Jenfa on the Intersection of Law, Fashion and the Creator Economy

Affiliate Industry Reflects on Sudden Closure of Cashrewards

Cashrewards’ sudden closure has prompted reactions across the industry, with agencies, rivals, and former staff paying respect to the iconic cashback provider.

By Sol Wilkinson

/ 8 Sep 2025

Affiliate Industry Reflects on Sudden Closure of Cashrewards

Ryan Hudson, Founder of ZeroClick, Talks Affiliate Marketing, AI Search Ads, and Sleek Acquisition

ZeroClick Founder discuss the new start-up, affiliate integrations, and more.

By Sol Wilkinson

/ 5 Sep 2025

Ryan Hudson, Founder of ZeroClick, Talks Affiliate Marketing, AI Search Ads, and Sleek Acquisition

Performance Marketing Awards Return for 20th Anniversary with Exciting New Categories

The PMAs are back, celebrating two decades of excellence in performance marketing. This year introduces new categories reflecting the latest trends in AI, social commerce, and peak trading campaigns.

By Sol Wilkinson

/ 2 Sep 2025

Performance Marketing Awards Return for 20th Anniversary with Exciting New Categories

Market Movers: AI Ad Platform ZeroClick Raises $55 Million

Notable M&A, investment, and partnership activity from the past month in affiliate and creator marketing.

By Sol Wilkinson

/ 2 Sep 2025

Market Movers: AI Ad Platform ZeroClick Raises $55 Million