Nikky Gamble is a driving force behind the growth of Waitrose’s affiliate channel, transforming it into one of the business’s leading digital platforms. Her open-minded approach to testing and refining affiliate strategies has strengthened the channel, delivering exceptional results.
As a key player in the initiatives that led to Waitrose winning the PMA award this year, Nikky’s dedication and strategic insight shine through. Her passion for innovation continues to set new benchmarks for success in affiliate marketing.
The Hello Partner newsdesk covers the stories shaping performance marketing, partnerships and the creator economy, from breaking news to event coverage and the occasional hot take.
The settlement, the largest since the Big Tobacco reckoning of the 1990s, requires the giant to establish significant changes, including daily limits for teenage users and hidden like and reaction counts.
As creator marketing grows, brands optimise for efficiency: formats, paid amplification, media performance and process. The risk is that creator work becomes brand-led paid social disguised as authenticity, rather
The influencer kool-aid isn’t hitting like it used to. The same references recycled. The same formulas rewarded. The same ideas applauded. The echo chamber became the strategy.
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According to Kantar’s latest study, a net 61% of marketers planned to increase their creator spend for this year. However, with greater budget comes greater scrutiny.
According to Ben Smye, Head of Marketing at Atolls, while traffic can be gamed, influence can’t, and community and content partners shouldn't be judged purely on the last click.
