Nikky Gamble is a driving force behind the growth of Waitrose’s affiliate channel, transforming it into one of the business’s leading digital platforms. Her open-minded approach to testing and refining affiliate strategies has strengthened the channel, delivering exceptional results.
As a key player in the initiatives that led to Waitrose winning the PMA award this year, Nikky’s dedication and strategic insight shine through. Her passion for innovation continues to set new benchmarks for success in affiliate marketing.
Card-linked offers (CLOs) have re-emerged as one of affiliate marketing’s most buzzed-about tactics - touted for their seamless consumer experience and promise of hyper-targeted, incremental growth.
From tech that has transformed the industry to full-funnel strategies that rewrote the rulebook, this year’s shortlist is a who’s who of trailblazers and changemakers.
Phonexa’s Oliver Koukoulis-Fribbens talks using end-to-end lead and call tracking and distribution to drive transparent, scalable performance marketing.
