Nikky Gamble is a driving force behind the growth of Waitrose’s affiliate channel, transforming it into one of the business’s leading digital platforms. Her open-minded approach to testing and refining affiliate strategies has strengthened the channel, delivering exceptional results.
As a key player in the initiatives that led to Waitrose winning the PMA award this year, Nikky’s dedication and strategic insight shine through. Her passion for innovation continues to set new benchmarks for success in affiliate marketing.
The Hello Partner newsdesk covers the stories shaping performance marketing, partnerships and the creator economy, from breaking news to event coverage and the occasional hot take.
Although affiliate has traditionally been siloed, there is an opportunity to reposition as the "economic infrastructure" of the machine-mediated market, says Gilbert.
In this session, Marygrace Tropeano, a London-based Marketing Strategist, Model, and Digital Entrepreneur, brings insight into how creators can position themselves as businesses, scale their personal brands, and craft
Phonexa’s Oliver Koukoulis-Fribbens talks using end-to-end lead and call tracking and distribution to drive transparent, scalable performance marketing.
