Bringing an infectious enthusiasm and a wealth of expertise to the affiliate marketing space is Mallika Seth. As Affiliate Marketing Manager - EMEA at lululemon, she combines strategic insight with creative execution to drive impactful results across the region.
Known for her communicative and solution-oriented approach, her passion for performance marketing shines through in her ability to juggle multiple priorities while fostering strong relationships with partners.
The Hello Partner newsdesk covers the stories shaping performance marketing, partnerships and the creator economy, from breaking news to event coverage and the occasional hot take.
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According to Metapic Co-CEO Niklas Schwake, community and trust are more important than followers and reach.
As AI transforms the way consumers search, Tradedoubler is building the tools to enhance how brands show up.
Global affiliate growth only works when structure comes first, says Alexander Feist, Head of Affiliate Marketing at Sage.
Phonexa’s Oliver Koukoulis-Fribbens talks using end-to-end lead and call tracking and distribution to drive transparent, scalable performance marketing.
