Lynsey McHugh is a Senior Affiliate Marketing Manager at HubSpot, with a proven track record in driving both B2B and B2C digital marketing success. Lynsey is passionate about brand development and user-centric strategies. She has successfully overhauled acquisition strategies, leading to significant year-on-year profit growth, and is committed to building long-lasting, mutually beneficial partnerships. Her innovative approach to reporting and partner relations ensures her initiatives deliver lasting value.
The Hello Partner newsdesk covers the stories shaping performance marketing, partnerships and the creator economy, from breaking news to event coverage and the occasional hot take.
Although affiliate has traditionally been siloed, there is an opportunity to reposition as the "economic infrastructure" of the machine-mediated market, says Gilbert.
In this session, Marygrace Tropeano, a London-based Marketing Strategist, Model, and Digital Entrepreneur, brings insight into how creators can position themselves as businesses, scale their personal brands, and craft
Phonexa’s Oliver Koukoulis-Fribbens talks using end-to-end lead and call tracking and distribution to drive transparent, scalable performance marketing.
