Lynsey McHugh is a Senior Affiliate Marketing Manager at HubSpot, with a proven track record in driving both B2B and B2C digital marketing success. Lynsey is passionate about brand development and user-centric strategies. She has successfully overhauled acquisition strategies, leading to significant year-on-year profit growth, and is committed to building long-lasting, mutually beneficial partnerships. Her innovative approach to reporting and partner relations ensures her initiatives deliver lasting value.
Card-linked offers (CLOs) have re-emerged as one of affiliate marketing’s most buzzed-about tactics - touted for their seamless consumer experience and promise of hyper-targeted, incremental growth.
From tech that has transformed the industry to full-funnel strategies that rewrote the rulebook, this year’s shortlist is a who’s who of trailblazers and changemakers.
Phonexa’s Oliver Koukoulis-Fribbens talks using end-to-end lead and call tracking and distribution to drive transparent, scalable performance marketing.
