Lynsey McHugh is a Senior Affiliate Marketing Manager at HubSpot, with a proven track record in driving both B2B and B2C digital marketing success. Lynsey is passionate about brand development and user-centric strategies. She has successfully overhauled acquisition strategies, leading to significant year-on-year profit growth, and is committed to building long-lasting, mutually beneficial partnerships. Her innovative approach to reporting and partner relations ensures her initiatives deliver lasting value.
The Hello Partner newsdesk covers the stories shaping performance marketing, partnerships and the creator economy, from breaking news to event coverage and the occasional hot take.
At PI LIVE, we heard from stage host Deirdre Mc Gettrick, the CEO and Founder of uFurnish, who shared her reflections on the event and key takeaways about the industry.
Insight Agent and Growth Agent are both powered by Optimise's Partner IQ and aim to help advertisers understand performance and capitalise on growth opportunities.
I’ve spent much of my career working with established affiliate programmes. Recruiting publishers, entering new markets and increasing visibility can deliver strong early growth. Once a programme reaches scale,
Influencer marketing doesn’t need another tool solving one part of the problem. It needs a connected operating layer that brings intelligence, activation and commerce into one scalable commercial channel.
