Laurence Xiong plays a key role in enabling publishers to collaborate with top merchants through affiliate marketing. He focuses on driving online retail growth by creating exclusive deals, engaging storytelling content, and maximizing monetization opportunities for publishers.
With extensive experience leading publisher development in Greater China, Singapore, and Malaysia, Laurence has managed high-profile enterprise content publisher accounts, partnering with renowned organizations such as Yahoo, Hearst, Condé Nast, Mediacorp, and South China Morning Post, to name a few!
A seasoned industry expert, Laurence has also spoken at various events, including a recent panel discussing the soft power of Chinese brands in international markets. His deep knowledge of digital marketing and affiliate strategies, combined with his global perspective, makes him a valued leader in the affiliate marketing space.
