Jake Richardson is an Affiliate Marketing Manager at Mzuri Group, where he oversees the growth and management of their affiliate programs. Previously, Jake worked at ThoughtMix for over four years, where he advanced from Client Support Assistant to Global Account Manager, helping clients optimize their affiliate strategies. His expertise spans account management, affiliate program development, and client support, which has consistently driven successful affiliate marketing initiatives. Jake’s ability to build strong relationships and deliver results makes him an asset to any affiliate marketing strategy.
Newsdesk
The Hello Partner newsdesk covers the stories shaping performance marketing, partnerships and the creator economy, from breaking news to event coverage and the occasional hot take.
All articlesMore in Hero100
See allMore from Newsdesk
See allFrom our partners
Your Affiliate Programme Is Already Your AI Visibility Strategy.
Over the past month, I’ve been inundated with questions about the long-term future of the affiliate channel now that AI has become essential within consumer buying journeys. You
Mainstream Music, Copyright Compliant: How LICKD for Brands Drove 13M+ Impressions for Argos
Argos and Billion Dollar Boy joined forces with LICKD to create the coolest viral rave a brand has ever seen.
Content Is Having Its Moment in Affiliate Again. Let’s Talk About Why
Affiliate marketing has always been valued because it is easy to measure. The final click is easy to measure, but that does not automatically make it the most valuable moment
Stop Chasing Likes: 4 Big Takeaways from Kantar’s Creator Game Plan Report
According to Kantar’s latest study, a net 61% of marketers planned to increase their creator spend for this year. However, with greater budget comes greater scrutiny.