Finley Mcinerney’s proactive approach and breadth of expertise makes him a firm favorite amongst clients. Having joined hotukdeals in 2022 Finley has consistently demonstrated exceptional talent across multiple categories, and his colleagues describe his impact on the business as being nothing short of impressive.
Awarded the highly coveted Industry Rising Star at the Performance Marketing Awards 2024 Finley stands at a pivotal moment in his career and we’re excited to see what’s next for him!
The Hello Partner newsdesk covers the stories shaping performance marketing, partnerships and the creator economy, from breaking news to event coverage and the occasional hot take.
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According to Kantar’s latest study, a net 61% of marketers planned to increase their creator spend for this year. However, with greater budget comes greater scrutiny.
According to Ben Smye, Head of Marketing at Atolls, while traffic can be gamed, influence can’t, and community and content partners shouldn't be judged purely on the last click.
From brands to creators, The Goat Agency’s Annabel Harris walks through how to make moves in 2026.
At CreatorFest 2026, I had the pleasure of sitting down with Pontus Eskilsson, VP Global Partnerships at Twitch.
