With a strong foundation in business marketing and advanced qualifications in digital marketing, Ed Sharman brings a wealth of experience from the network, agency, and publisher sides of the industry. Currently serving as Senior Partnerships Manager at WeShop, Ed leverages a diverse skill set to drive impactful partnerships and innovative marketing strategies. Passionate about digital trends and travel marketing, Ed excels at building meaningful relationships and delivering results across multiple sectors.
Newsdesk
The Hello Partner newsdesk covers the stories shaping performance marketing, partnerships and the creator economy, from breaking news to event coverage and the occasional hot take.
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Stop Chasing Likes: 4 Big Takeaways from Kantar’s Creator Game Plan Report
According to Kantar’s latest study, a net 61% of marketers planned to increase their creator spend for this year. However, with greater budget comes greater scrutiny.
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Newsdesk
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Affiliate Marketers in the AI Age Have the Chance to be More Influential Than Ever
According to Ben Smye, Head of Marketing at Atolls, while traffic can be gamed, influence can’t, and community and content partners shouldn't be judged purely on the last click.
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Ben Smye
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How Do Brands Break Free of the Algorithm? Annabel Harris on Strategic Moments & Influence Everywhere
From brands to creators, The Goat Agency’s Annabel Harris walks through how to make moves in 2026.
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Newsdesk
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Cultivating Community and Navigating the Multi-Platform Era: A Conversation with Twitch’s Pontus Eskilsson
At CreatorFest 2026, I had the pleasure of sitting down with Pontus Eskilsson, VP Global Partnerships at Twitch.
By
Sofia Aira
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