With nearly a decade of experience in digital marketing and affiliate partnerships, Ecem Dogan has cultivated a reputation for driving impactful results across leading brands like Calvin Klein, BESTSELLER, and Fashiola. Currently a Senior Affiliates & Partnership Marketing Specialist at Calvin Klein, Ecem expertly manages influencer marketing, affiliate campaigns, and performance-driven strategies, contributing to the brand's continued success in a competitive landscape.
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The Hello Partner newsdesk covers the stories shaping performance marketing, partnerships and the creator economy, from breaking news to event coverage and the occasional hot take.
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According to Kantar’s latest study, a net 61% of marketers planned to increase their creator spend for this year. However, with greater budget comes greater scrutiny.
Affiliate Marketers in the AI Age Have the Chance to be More Influential Than Ever
According to Ben Smye, Head of Marketing at Atolls, while traffic can be gamed, influence can’t, and community and content partners shouldn't be judged purely on the last click.
How Do Brands Break Free of the Algorithm? Annabel Harris on Strategic Moments & Influence Everywhere
From brands to creators, The Goat Agency’s Annabel Harris walks through how to make moves in 2026.
Cultivating Community and Navigating the Multi-Platform Era: A Conversation with Twitch’s Pontus Eskilsson
At CreatorFest 2026, I had the pleasure of sitting down with Pontus Eskilsson, VP Global Partnerships at Twitch.