Creator Economy - Hello Partner (Page 51)

Later and Mavrck Unite for a Fresh Chapter in Influencer Marketing

The rebranded Later Influence™ is on a mission to revolutionise influencer marketing with its Social Revenue Platform™, offering a blend of social media management, influencer marketing, and link-in-bio tools.

By Jack Shute

/ 23 Jan 2024

Later and Mavrck Unite for a Fresh Chapter in Influencer Marketing

Gleam Futures Shuts Down Talent Management Arm, Shifts Focus to Influencer Marketing

Talent agency Gleam Futures has bid farewell to its talent management arm, pivoting towards an exclusive focus on elevating influencer marketing services in collaboration with Dentsu Creative UK's team.

By Jack Shute

/ 22 Jan 2024

Week in Review: Creator Economy’s Call For Change, MrBeast Takes on X, and YouTube’s Layoffs

The Creator Economy pushes for transparency and fairness, TikTok introduces game-changing ad analytics, MrBeast tests X's unique monetisation, and more, marking a dynamic week in reshaping the influencer marketing space.

By Jack Shute

/ 19 Jan 2024

Week in Review: Creator Economy’s Call For Change, MrBeast Takes on X, and YouTube’s Layoffs

TikTok’s “Scary” Search Bar and Its Responsibility Over Gen Z

Adobe's recent report explores TikTok’s hidden search engine powers, but recent controversies surrounding its suggested search bar results indicate a need for a heightened responsibility over its majority Gen Z audience.

By Jack Shute

/ 18 Jan 2024

TikTok’s “Scary” Search Bar and Its Responsibility Over Gen Z

Influencer Marketing Set to Soar, Reaching $199.6 Billion by 2032

Amidst the digital transformation and burgeoning cost-effective marketing, a recent report by Allied Market Research reveals that key players such as NeoReach, Mavrck, and Aspire are leading the charge.

By Jack Shute

/ 17 Jan 2024

Influencer Marketing Set to Soar, Reaching $199.6 Billion by 2032

Your Ticket to Creator Wonderland: Influencer Marketing Show USA 2024

Secure your tickets now for Influencer Marketing Show USA 2024 and be at the forefront of the revolution shaping the future of influencer and creator marketing.

By Jack Shute

/ 16 Jan 2024

Your Ticket to Creator Wonderland: Influencer Marketing Show USA 2024

Captiv8 Takes on Influencer Marketing in Italy With EMEA Expansion

Captiv8's launch in Italy, led by experienced Country Manager Marta De Leonardis, signals a new era of influencer marketing in the region.

By Jack Shute

/ 15 Jan 2024

Chiara Ferragni: Italy’s Influencer Scandal Followed by Tighter Regulations

An Italian regulator unveils stringent rules for influencers in the aftermath of Chiara Ferragni's controversial charity initiative, marking a pivotal moment in online content regulation.

By Jack Shute

/ 12 Jan 2024

Chiara Ferragni: Italy’s Influencer Scandal Followed by Tighter Regulations

Why 94% of Creators Reject Affiliate Links for Flat Fees

New data suggests that influencers aren’t that interested in being a part of affiliate marketing. Why is this and can the relationship be fixed?

By Sol Wilkinson

/ 11 Jan 2024

Why 94% of Creators Reject Affiliate Links for Flat Fees

YouTube Shorts Sees Surge in Brand Campaigns

CreatorIQ unveils a surge in short-form video dominance, with influencers leading brand experimentation on new channels such as Twitch and Snapchat.

By Jack Shute

/ 10 Jan 2024

TikTok Enhances Insights in “Mega” Update With Search Analytics and Keyword Ranking Data

TikTok's latest update turns the platform into a serious player in search marketing, signalling a shift towards comprehensive TikTok SEO strategies and creator-led approaches.

By Jack Shute

/ 9 Jan 2024

TikTok Enhances Insights in “Mega” Update With Search Analytics and Keyword Ranking Data

Threads Struggles to Impress Marketers and Creators With Low-Quality Recommendations

Threads faces backlash as users and creators express disappointment over a surge in low-quality recommendations, including concerning levels of hate speech.

By Jack Shute

/ 9 Jan 2024

Threads Struggles to Impress Marketers and Creators With Low-Quality Recommendations