Creator Economy - Hello Partner (Page 31)

We are now in the age of earned media, where brands chase authenticity, and influencers juggle gifting with paying the bills.

By Sofia Aira

/ 19 May 2025

Leading voices from TikTok shared insights on how creators, content and commerce continue to shape the platform.

By Sofia Aira

/ 15 May 2025

To understand the market, brands need to grasp the cultural values, legal regulations, and social dynamics that shape influencer campaigns in Japan.

By Sofia Aira

/ 13 May 2025

Rupa Shah discusses the claims that Meta used targeted ad data to show beauty ads to teenage girls who had deleted selfies.

By Sofia Aira

/ 13 May 2025

Speaking about the challenges of scaling brand identity across regions, beauty experts unpacked strategies for staying culturally connected.

By Sofia Aira

/ 12 May 2025

Jess Hunt’s transformation from content creator to co-founder of REFY Beauty is a story of vision, authenticity, and a mission to simplify beauty.

By Sofia Aira

/ 9 May 2025

Locker’s Founder & CEO discusses how to build community and use data creatively.

By Sol Wilkinson

/ 9 May 2025

A look under the bonnet of the monolithic Michael CeraVe campaign with two of the minds behind it.

By Sol Wilkinson

/ 8 May 2025

By Sofia Aira

/ 8 May 2025

Pantene seized their viral moment with a marketing campaign with TikTok creator Alix Earle to launch their new collection, Unexpired Pantene.

By Sofia Aira

/ 6 May 2025

By Sofia Aira

/ 6 May 2025

To further enhance its advertising offerings, LinkedIn has expanded the BrandLink programme to include top creators.

By Sofia Aira

/ 2 May 2025