Chris exemplifies excellence in managing affiliate partnerships. With an impressive 17-year tenure in affiliate marketing, he brings a wealth of experience that forms the bedrock of his exceptional performance.
What truly sets him apart is his unique ability to seamlessly blend a human touch and refined soft skills with a profound understanding of the affiliate marketing industry. This combination allows him to navigate complex partnerships with both empathy and strategic acumen, fostering strong relationships while driving business results.
The Hello Partner newsdesk covers the stories shaping performance marketing, partnerships and the creator economy, from breaking news to event coverage and the occasional hot take.
From partnerships that took risks and broke records to campaigns that defied convention to unlock growth, this year’s shortlist is the crème de la crème. Are you on the list?
Over the past month, I’ve been inundated with questions about the long-term future of the affiliate channel now that AI has become essential within consumer buying journeys. You
Affiliate marketing has always been valued because it is easy to measure.
The final click is easy to measure, but that does not automatically make it the most valuable moment
According to Kantar’s latest study, a net 61% of marketers planned to increase their creator spend for this year. However, with greater budget comes greater scrutiny.
