Chris exemplifies excellence in managing affiliate partnerships. With an impressive 17-year tenure in affiliate marketing, he brings a wealth of experience that forms the bedrock of his exceptional performance.
What truly sets him apart is his unique ability to seamlessly blend a human touch and refined soft skills with a profound understanding of the affiliate marketing industry. This combination allows him to navigate complex partnerships with both empathy and strategic acumen, fostering strong relationships while driving business results.
The Hello Partner newsdesk covers the stories shaping performance marketing, partnerships and the creator economy, from breaking news to event coverage and the occasional hot take.
At PI LIVE, we heard from stage host Deirdre Mc Gettrick, the CEO and Founder of uFurnish, who shared her reflections on the event and key takeaways about the industry.
Insight Agent and Growth Agent are both powered by Optimise's Partner IQ and aim to help advertisers understand performance and capitalise on growth opportunities.
I’ve spent much of my career working with established affiliate programmes. Recruiting publishers, entering new markets and increasing visibility can deliver strong early growth. Once a programme reaches scale,
Influencer marketing doesn’t need another tool solving one part of the problem. It needs a connected operating layer that brings intelligence, activation and commerce into one scalable commercial channel.
