Chris exemplifies excellence in managing affiliate partnerships. With an impressive 17-year tenure in affiliate marketing, he brings a wealth of experience that forms the bedrock of his exceptional performance.
What truly sets him apart is his unique ability to seamlessly blend a human touch and refined soft skills with a profound understanding of the affiliate marketing industry. This combination allows him to navigate complex partnerships with both empathy and strategic acumen, fostering strong relationships while driving business results.
The Hello Partner newsdesk covers the stories shaping performance marketing, partnerships and the creator economy, from breaking news to event coverage and the occasional hot take.
The settlement, the largest since the Big Tobacco reckoning of the 1990s, requires the giant to establish significant changes, including daily limits for teenage users and hidden like and reaction counts.
As creator marketing grows, brands optimise for efficiency: formats, paid amplification, media performance and process. The risk is that creator work becomes brand-led paid social disguised as authenticity, rather
The influencer kool-aid isn’t hitting like it used to. The same references recycled. The same formulas rewarded. The same ideas applauded. The echo chamber became the strategy.
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According to Kantar’s latest study, a net 61% of marketers planned to increase their creator spend for this year. However, with greater budget comes greater scrutiny.
According to Ben Smye, Head of Marketing at Atolls, while traffic can be gamed, influence can’t, and community and content partners shouldn't be judged purely on the last click.
