Data-driven marketing expert Ben Helyar boasts an impressive 12 years of affiliate experience and he wastes no time harnessing these skills to drive tangible results for his partners.
Described as an incredibly hardworking individual Ben has been praised for his ability to always put clients’ needs first and be on hand to offer his expertise and advice when needed.
The Hello Partner newsdesk covers the stories shaping performance marketing, partnerships and the creator economy, from breaking news to event coverage and the occasional hot take.
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Over the past month, I’ve been inundated with questions about the long-term future of the affiliate channel now that AI has become essential within consumer buying journeys. You
Argos and Billion Dollar Boy joined forces with LICKD to create the coolest viral rave a brand has ever seen.
Affiliate marketing has always been valued because it is easy to measure. The final click is easy to measure, but that does not automatically make it the most valuable moment
According to Kantar’s latest study, a net 61% of marketers planned to increase their creator spend for this year. However, with greater budget comes greater scrutiny.
