Data-driven marketing expert Ben Helyar boasts an impressive 12 years of affiliate experience and he wastes no time harnessing these skills to drive tangible results for his partners.
Described as an incredibly hardworking individual Ben has been praised for his ability to always put clients’ needs first and be on hand to offer his expertise and advice when needed.
The Hello Partner newsdesk covers the stories shaping performance marketing, partnerships and the creator economy, from breaking news to event coverage and the occasional hot take.
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According to Kantar’s latest study, a net 61% of marketers planned to increase their creator spend for this year. However, with greater budget comes greater scrutiny.
According to Ben Smye, Head of Marketing at Atolls, while traffic can be gamed, influence can’t, and community and content partners shouldn't be judged purely on the last click.
From brands to creators, The Goat Agency’s Annabel Harris walks through how to make moves in 2026.
At CreatorFest 2026, I had the pleasure of sitting down with Pontus Eskilsson, VP Global Partnerships at Twitch.
