Authors

Guest Writer

This article has been brought to you from our network of guest writers specialising in the influencer marketing industry.

Hello Partner

Sol Wilkinson

Sol is the Editorial Manager at Hello Partner. He is dedicated to casting a light on the future of Performance and Affiliate Marketing and illuminating the way for industry innovators.

Neve Fear-Smith

Neve has a passion for the Influencer Marketing landscape and loves keeping up-to-date with the latest news, trends, and emerging platforms. neve.fear-smith@hellopartner.com

Sofia Aira

Journalist at Hello Partner covering the biggest stories in influencer and creator marketing.

Jack Shute

Jack Shute is an award-nominated multimedia journalist, presenter, podcast host, and events host. Previously a BBC broadcaster, he reports on the influencer marketing industry and the creator economy.

Catherine Shuttleworth

Madaline Dunn

Niamh Butler-Walton

Conference Producer at Hello Partner. Ex PerformanceIN Journalist.

Kevin Edwards

Jeanette Okwu

Founder & CEO/CMO at Beyondinfluence

Matthew Wood

Matthew has 20 years experience in the performance and partnership marketing industry. Founder of Hello Partner, PI LIVE, The Influencer Marketing Show and accompanying awards. Investor and Dad.

Jesper Kauth

Jesper Kauth is a managing partner at Lodestar Marketing. Lodestar Marketing specializes in helping brands launch, grow and optimize their affiliate programs in APAC.

Bella Underhill

Bella is the Social Media and Communications Executive at Hello Partner, crafting insightful and engaging content for our events and awards shows.

Brook Schaaf

Ishtvan Torpoi

San Sareen

Anna Gidirim

CEO of Admitad (a Mitgo company)

Angus Quinn

Angus is Head of Marketing and Communications at Connexity.

Marlee Gauthier

Jack Davies

Jack Davies has spent the past decade working across the affiliate and retail media landscape, with experience on the brand side, within networks and now in retail-driven partnership models.

Tom Rathbone

Tricia Meyer

PMA Executive Director | CEO Sunshine Rewards

Andy Cooney

Co-Founder at Marcode

Rachel Said

As Head of Affiliates at Genie Goals, Rachel Said scales brands through transparent partnerships. She is a vocal advocate for the unique role affiliates play in cross-channel plans to drive high-impact growth and incremental results.

Olena Bomko

Olena Bomko is a fractional product marketer and advisor. She helps companies with launches, Reddit, LinkedIn, and content marketing.

Victoria Normark

Victoria is an experienced CTO, currently working as CTO at Tradedoubler.

Simon Gustafson

Simon Gustafson is CEO and co-founder of Adtraction, a partner marketing platform founded in the Nordics and operating across Europe. Since 2007, the company has helped brands and partners build long-term partnerships focused on sustainable growth.

Rob Berrisford

Rob is the Founder & CEO of affiliate.ai and RevenueStack.dev. He is dedicated to building AI-native infrastructure that empowers brands, publishers, and builders alike, lighting the path from legacy affiliate networks to an automated future.

Mollie Leach

Mollie leads Content Strategy for Hello Partner's Creator Unit, including CreatorFest Europe, The Global Influencer Marketing Awards & The Influencer Marketing Show USA.

Amber Ledrin

William Hamer-Jones

William is a Fractional Consultant. He has worked and lived in key global hubs such as London, Singapore, and New York and offers a distinctive global perspective on affiliate marketing.

Katy Lee

Director of Partner Success at Trackonomics

Tom Armstrong

Director of Sales at impact.com

Max Ciccotosto

Max is Chief Product Officer at impact.com.

Anthony Quinn

Over 20 years experience in the affiliate/performance marketing channel. Currently heading up Lodestar Marketing, a partnership performance marketing agency based in SEA with clients across the globe.

Ahmed Bouzid

Dr. Ahmed Bouzid, Founder and CEO of Witlingo, a Virginia, based startup that builds products and solutions that enable brands to engage with their clients using voice, audio, and conversational AI.

Ilya Lotarev

Kate McGregor