Data Dilemma: Marketers Caught in a Cookie Conundrum as Consumer Trust Crumbles
Only a small percentage of marketers claim to solely use first-party data right now, but consumers may be driving this change faster than expected.
Sol Wilkinson
Sol is the Editorial Manager at Hello Partner. He is dedicated to casting a light on the future of Performance and Affiliate Marketing and illuminating the way for industry innovators.
Check out the latest posts
Google’s Attribution Models are Changing: Will This Cause Data Clashes or Clarity for Affiliate Networks?
Google will remove all rules-based attribution models, including first click, by the end of the year, in order to replace them with its data-driven attribution model. How is this going to affect the affiliate space?
Is a ChatGPT Ban Incoming?
With a ban in Italy, and investigations in many more countries, the future of the popular AI chatbot has suddenly become unclear. Having now become a solid fixture in the affiliate industry, how might the space react to a pause on AI usage?
Meta Plans to Release Generative AI Tools for Ad Creation By December 2023
Following a rocky 2022, it appears that Meta has returned its gaze back to ad revenue. Its AI tech developments promise to revolutionise digital marketing, but how likely are they to take off?
No Relationship, No Revenue: Best Practice for Collecting First-party Data
It’s no secret that first-party data is about to play a very significant role in marketers’ lives. But what are the best ways to access this data?
Come Say “Hello, Partner” at Affiliate Huddle, April 19th 2023
We’re excited to catch up with the industry and ignite discussions about its future at Affiliate Huddle. If you can make it, make sure to sign up! If you can’t, we’ll be bringing you the highlights.
