International Women’s Day Drives Revenue for Women’s Wellness Brands
Making the most of global holidays can be a valuable strategy for performance marketers, but the real value lies within authenticity.
Sol Wilkinson
Sol is the Editorial Manager at Hello Partner. He is dedicated to casting a light on the future of Performance and Affiliate Marketing and illuminating the way for industry innovators.
Check out the latest posts
The Problem with Subnetworks – Part One
We're investigating marketers' issues with blind subnetworks...
Replay: Should You Invest in AI This Year?
Watch our webinar to find out what tech you should be investing in, and what the trule value of AI is for the affiliate/influencer marketing industry.
Fear and Loathing in Silicon Valley – Chatbot Hallucinations Could Lead Big Tech Down a Bad Trip
Our interaction with the new Bing revealed that the tech poses serious privacy risks to users.
Why Combining Affiliate and PR Can Stretch Your Marketing Budget Further
Many brands are making a mistake keeping the two teams separate. When working side-by-side, these two strands of marketing bring out the best in each other.
impact.com’s New Google Integration Is Set to Shake up the Coupon SERPs
The partnership management platform will now power brand coupons across Google surfaces. But does this leave any room for traditional affiliates?
