Sol Wilkinson

Sol is the Editorial Manager at Hello Partner. He is dedicated to casting a light on the future of Performance and Affiliate Marketing and illuminating the way for industry innovators.

Check out the latest posts

Creator Economy Newsdesk

Twitch to Enable Instant Earnings for All Creators

Twitch’s CEO announced some upcoming features in a blog post, including monetisation features for new creators.

Affiliate Partnerships Performance Marketing Influencer Marketing Creator Economy Newsdesk

Monthly Top Line – February 2025

This month’s movers and shakers, new hires, and career moves in partnership marketing.

Affiliate Partnerships Partner+

Pie Pushes for Unified Stand-Down Practice in Affiliate Marketing

We caught up with Daniel Baptiste-Pilkington to learn more about the initiative.

Affiliate Partnerships Newsdesk

We’re Heading to Awin ThinkTank 2025

Join us in Portugal, celebrating 25 years of Awin.

Affiliate Pulse

🎭 Google's Winners and Losers

Plus, Reddit stats and affiliate recruitment hacks.

Affiliate Partnerships Performance Marketing Newsdesk Partner+

Google’s SEO Reckoning: Winners, Losers, and What’s Next for Affiliate Marketers

Various new pieces of research summarise 2024's search updates, their impact on publishers and advertisers, and rising referral traffic from AI search engines.