Sol is a Conference Producer at Hello Partner. He is dedicated to casting a light on the future of Performance and Affiliate Marketing and illuminating the way for industry innovators.
The affiliate network’s expanded partnership now allows affiliates to share links outside of the app and earn commissions, as well as monitor cross-channel performance.
Profound’s Ben Grosse shares thoughts, data, and strategies on how affiliate is currently performing in AI search and what it needs to do to seize this new market.
The move will increase transparency and granular audience targeting for advertisers, such as showing products to customers based on specific dietary requirements.
The new partnership reveals how loyalty programmes can become full-funnel ecosystems, driving immense value for both savvy shoppers and partnered brands.
