Sol is the Editorial Manager at Hello Partner. He is dedicated to casting a light on the future of Performance and Affiliate Marketing and illuminating the way for industry innovators.
Profound’s Ben Grosse shares thoughts, data, and strategies on how affiliate is currently performing in AI search and what it needs to do to seize this new market.
The move will increase transparency and granular audience targeting for advertisers, such as showing products to customers based on specific dietary requirements.
The new partnership reveals how loyalty programmes can become full-funnel ecosystems, driving immense value for both savvy shoppers and partnered brands.
As OpenAI turns ChatGPT into a shopping destination, questions mount over how the platform handles attribution, affiliate content, and ethical grey areas in the AI-led customer journey.
