Redefining Personalisation: The Changing Face of Customer Segmentation
Marketers are no longer sure that traditional segmentation works. Does this mean personalisation is a bust, or is there a way to adapt?
Sol Wilkinson
Sol is the Editorial Manager at Hello Partner. He is dedicated to casting a light on the future of Performance and Affiliate Marketing and illuminating the way for industry innovators.
Check out the latest posts
Week in Review: AI's Triumphs, Meta's Meltdown, and Performance Marketing's Future
AI advancements in digital marketing get back in gear. Meta risks a blanket ban on targeted ads in the EU. Performance marketing glows in the AI era.
Bing Chat Ads: Surging CTRs in the Era of AI Chatbots
AI chatbot ads appear to have an advantage right now, with Bing’s feature seeing a higher CTR than traditional search. But will this last forever?
Awin Upgrades Its Platform with ‘Partner Ecosystem’
Harnessing the power of AI, the updated platform promises to provide great ROI for brands.
KINESSO, Matterkind and Reprise Digital Unite to Form One Entity, Say AI Will Be a Focus
Three powerful brands come together to streamline performance marketing for clients.
Affiliates Refuse to Work With 0% Commissions
We take a look at some of the most interesting insights from the UK Affiliate & Publisher Report 2023.
