Sol Wilkinson

Sol is the Editorial Manager at Hello Partner. He is dedicated to casting a light on the future of Performance and Affiliate Marketing and illuminating the way for industry innovators.

Check out the latest posts

Google’s Siege on Spam Has Alarming Implications for News Sites Publishing Coupons

Let's explore the likely outcome of this troublesome update.

Affiliate Partnerships Performance Marketing Partner+

77% of Marketers Are Moving Ad Spend Away from Big Tech

Senior marketers are also seeing near-perfect effectiveness rates in content commerce and performance marketing, but aren't ready to prioritise affiliate marketing.

Affiliate Partnerships Influencer Marketing Newsdesk

Monthly Top Line - February 2024

All of February’s movers and shakers.

Affiliate Partnerships Newsdesk

Adam Weiss Joins Awin as New President, North America

With over two decades of experience, Weiss brings a wealth of expertise to the role.

Affiliate Partnerships Performance Marketing Newsdesk

Four Essential Industry Podcasts Partner with PI LIVE USA

We’re excited to welcome these excellent shows to our airwaves.

Performance Marketing Newsdesk

Social Commerce Soars in US & Brazil, Impressive Growth Driven by Gen Z

Thanks to a surge in social buyers among Gen Z shoppers, the channel is expected to see strong growth. Social platforms have taken note, making significant investments in the space.