Reddit Plans to Introduce Paywalls and Marketplace
Following a rocky Q4, Reddit's CEO announces plans to focus on monetisation and advertising.
Sol Wilkinson
Sol is the Editorial Manager at Hello Partner. He is dedicated to casting a light on the future of Performance and Affiliate Marketing and illuminating the way for industry innovators.
Check out the latest posts
⚔️ Klarna Browser Extension Hit With Creator Lawsuit
Plus, GA4 debates and AI optimisation tips.
Are Bottom-Funnel Partners Over-Credited?
New data suggests that just 13% of lower-funnel partners initiate the conversions for which they receive credit.
GA4 Undervalues Affiliate Marketing – Here’s What To Do About It
A look at alternative strategies to provide more accurate affiliate data.
Klarna Browser Extension Accused of Hijacking Creators’ Affiliate Commissions
Klarna is the latest affiliate to receive a class-action lawsuit from creators.
Utiq and Onetag Partner to Focus On Privacy-First Advertising Solutions
Privacy and personalisation continue to be the name of the game in 2025 so far.
