Global Influencer Marketing Awards Entry Kit is Live
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Sol Wilkinson
Sol is the Editorial Manager at Hello Partner. He is dedicated to casting a light on the future of Performance and Affiliate Marketing and illuminating the way for industry innovators.
Check out the latest posts
⚖️ "The Damage Is Done": Marketers React to TikTok Ban
Plus, Capital One Shopping is issued lawsuit by two creators.
“The Damage Is Done”: Influencer Marketers React to Weekend’s TikTok Ban
This past weekend, TikTok was banned in the US for 12 hours and then resurrected. Creators may be rejoicing now, but has this inflicted long-term damage on advertisers’ opinions of the platform? And how should those in the industry react? We investigate.
Retail Media and CTV Ad Spend Expected to Increase in 2025, While Paid Search Takes a Fall
A new report from the IAB predicts rising ad spend for certain performance and affiliate marketing channels. However, overall, the year is expected to see budgets tightening.
Influencers Sue Capital One Shopping & PayPal Honey for Alleged Stolen Commissions
PayPal receives another lawsuit and Capital One Shopping is delivered its first in relation to the creator commission controversy.
What MegaLag Gets Wrong About PayPal Honey and Affiliate Marketing
PayPal Honey has been in hot water in recent weeks, due to a video that claims the browser extension is a “scam.” While this is a complex and multi-faceted problem the industry must address, the video itself contains inaccuracies that do not paint a clear picture of what is really happening.
