“The Authenticity Era is Over”: Joanna Hughston on Rethinking What Matters in Creator Marketing
The Goat Agency’s Head of Marketing shares her thoughts on creativity, authenticity, non-endemic partnerships, YouTube strategies, and more.
Sol is the Editorial Manager at Hello Partner. He is dedicated to casting a light on the future of Performance and Affiliate Marketing and illuminating the way for industry innovators.
The Goat Agency’s Head of Marketing shares her thoughts on creativity, authenticity, non-endemic partnerships, YouTube strategies, and more.
Replacing GroupM, WPP has officially launched WPP Media, with a £300 million AI platform at the centre.
Plus, Awin launches first-of-its-kind AI platform.
In preparation for major shopping events, the e-commerce giant doubles down on affiliate marketing.
The SEO mogul shared optimistic insights about the performance of affiliates in large language models (LLMs).
Recorded at ThinkTank 2025, Roz Berrisford shares stories from her journey and spotlights current trends in Europe.