Snap and Dentsu Come Together in Unique AI Partnership
The union of the social platform and marketing giant hints towards a wider trend of distinctive, AI-driven partnerships.
Sol Wilkinson
Sol is the Editorial Manager at Hello Partner. He is dedicated to casting a light on the future of Performance and Affiliate Marketing and illuminating the way for industry innovators.
Check out the latest posts
TikTok US Court Case is Set for September
A monumental moment for creator marketing has now been given a date, as court arrangements have been made for September this year to ascertain whether the app will be banned in the US or not.
Influencer Grace Beverley Penalised by ASA, As Business Owners Must Now Disclose Advertising
Scott Guthrie from the IMTB gives his two cents on this "precedent-setting" ruling in influencer marketing.
Week in Review: Google’s Spam Update Goes Worldwide, While AI Overviews Cause Havoc in the US
All the news in affiliate and performance marketing you missed this week.
Innovation, Experimentation, and Inspiring Creativity: The Winners of the 18th Performance Marketing Awards
Let's dive in to who took home the trophies at last night's fantastic ceremony.
A Brand New Affiliate Model: What is ‘Shareback’?
WeShop's James Fox sat down with us to discuss the platform's disruptive new affiliate model 'shareback'. He also gets candid about the difficulties of bringing a new model to market and what affiliate trends are catching his eye right now.
