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Sol Wilkinson
Sol is the Editorial Manager at Hello Partner. He is dedicated to casting a light on the future of Performance and Affiliate Marketing and illuminating the way for industry innovators.
Check out the latest posts
Search Traffic Drops 10%: Publishers Forced to Rethink Their Strategies
While Search traffic declines, Google Discover traffic is on the rise for publishers. How should affiliates react?
How Affiliates are Trojan Horse-ing Google Search with Reddit
Part Two of our series on how to launch and scale a successful affiliate programme on Reddit.
Rise of Programmatic Buying Fuels Growth in TV Advertising Market
New research reveals that the TV advertising market is set to see steady growth this decade – and a big reason for this is programmatic ad buying.
💚 Forget Brat – It's a Retail Media Summer
Also, why Google's lawsuit is a good thing for digital marketers.
What Google’s US Antitrust Ruling Means for Digital Marketers
Google has been deemed anti-competitive by a US court. Significant changes could be on the horizon. How should marketers prepare?
