THG's CMO on Thriving Through Partnerships: Insights from the Retailer's Global Expansion
We're often always to hear a CMO's perspective on the affiliate channel. In this case, Knappy's view is not only positive, but unique and progressive.
Sol Wilkinson
Sol is the Editorial Manager at Hello Partner. He is dedicated to casting a light on the future of Performance and Affiliate Marketing and illuminating the way for industry innovators.
Check out the latest posts
ASA Rules Against Multiple Vape Brands for Irresponsible Affiliate Marketing
As part of a wider investigation into affiliate promotion of e-cigarettes, ASA found three brands to be in breach of advertising regulations.
Creator Content Boosts Purchase Intent by 206% and Strengthens Brand Awareness
New research illustrates just how powerful creator marketing is across the funnel.
Don’t Rely Solely on Amazon This Prime Day
DTC channels have seen a 27% increase in sales over Amazon sale periods.
What to Expect at iPX 2024 London
An essential agenda covering departmental barriers, influencer negotiation, innovative technologies, and more.
Make Them Fall in Love: Why ‘Emotion’ is Crucial to Your Affiliate Strategy
Flavilla Fongang explains the 'emotional' era of digital marketing and what this means for affiliate/influencer partnerships.
