Sol is the Editorial Manager at Hello Partner. He is dedicated to casting a light on the future of Performance and Affiliate Marketing and illuminating the way for industry innovators.
Marketplace-style ad features have been spotted in ChatGPT’s Android beta. Rollout to the public has not yet occurred, but the ad layer appears to be just around the corner.
ZeroClick Founder shares his vision for the future of AI monetisation. Hudson breaks down where opportunities lie and where the old rules are rapidly fading.
Despite the ruling in Idealo’s favour, Malte Landwehr - who was involved in the case - feels sceptical about the success of affiliates fighting Google moving forward.
New research reveals nearly half of Golden Quarter spending happens after Black Friday, with four shopper groups driving distinct behaviours across the peak season.
New data shows that a lot of the increased spend on affiliate is flowing to influencers. With Black Friday around the corner, focusing on these partnerships could be the edge for a winning programme.
As brands double down on owned channels, newsletters are stepping into a new era. AI is making them more adaptive, more measurable, and far more effective at delivering the right message at the right moment.
