Sol is the Editorial Manager at Hello Partner. He is dedicated to casting a light on the future of Performance and Affiliate Marketing and illuminating the way for industry innovators.
The APMA’s Voice of the Nation reveals that while affiliate continues to break records with performance, there remains a perception gap that pulls it back.
impact.com has partnered with Evertune to give brands visibility into how they appear in AI-generated search results, and the ability to activate creator and publisher partnerships based on those insights.
Sage’s Alexander Feist reflects on a breakout year for the brand’s affiliate programme, the role of trust and transparency in B2B partnerships, and how “Authentic Intelligence” is guiding Sage’s approach to AI for affiliates and customers alike.
