Sol is the Editorial Manager at Hello Partner. He is dedicated to casting a light on the future of Performance and Affiliate Marketing and illuminating the way for industry innovators.
With 15 years of valuable experience, Artem Ozerkov joins Alexander Bachmann as Co-CEO of Mitgo Group. We caught up with him about his plans for the year ahead, what affiliates he’ll be investing in, and more.
The BNPL leaders rethink their approach to affiliate marketing. Elsewhere, Amazon announces an eyebrow-raising partnership in order to bypass cookie death.
Prime Video’s controversial price increase has incited furious responses from subscribers.
CTV is rapidly becoming a powerhouse of performance marketing. But are the demands of streaming giants ruining its credibility with consumers?
