🎀 e.l.f.'s Controversial Matt Rife Campaign Faces Huge Backlash
We're delving into the controversial e.l.f. x Matt Rife campaign, learning about the new ChatGPT-5 and lolling at itsu's hilarious Bmarketing strategy.
Sofia Aira
Journalist at Hello Partner covering the biggest stories in influencer and creator marketing.
Check out the latest posts
Beyond the Trend: How Brands Can Build Cultural Moments that Last
From leveraging social listening to cultivating long-term creator partnerships, this discussion will uncover the strategy behind brand-owned moments that continue to earn consumer attention long after launch.
SoFire’s Hot Campaigns: The e.l.f. Cosmetics Matt Rife Campaign is a Lesson in PR Crisis Management
We’re looking at the e.l.f. cosmetics Matt Rife campaign: a PR nightmare which is still receiving huge backlash online.
Study Finds Which Types of Loyalty Programmes Appeal to Gen Z
The study offers a striking conclusion: while discounts and free shipping still matter, the future of loyalty is built on community.
How GPT-5's New Features Can Revolutionise Influencer Marketing
If you're a brand looking to fine-tune your campaigns or an influencer aiming to elevate your content, here’s how GPT-5 can help.
How ShopMy is Using AI to Massively Change the Influencer Commerce Game
Affiliate marketing platform ShopMy has stepped into the consumer shopping arena with a new platform to improve creator-driven commerce.
