CreatorFest 2025 Unveils Second Wave Agenda: Professionalising the Creator Economy
This year’s CreatorFest is designed to reflect the evolution and professionalisation of the Creator Economy. Here is our second wave agenda.
Sofia Aira
Journalist at Hello Partner covering the biggest stories in influencer and creator marketing.
Check out the latest posts
Pepper Agency Launches The Responsible Kidfluence Code to Protect Child Influencers
The Responsible Kidfluence Code is designed to promote safer, more responsible content creation practices with children involved.
Algowatch: July Social Media Updates
All the social media updates you need to know from July 2025.
Jennifer Quigley-Jones on the Global Influencer Council: Why Founding It Without Influencers Was a Strategic Decision
Founder Jennifer Quigley-Jones is here to set the record straight about founding the Global Influencer Council without any influencers.
đź’¸ The Cost of American Eagle's Sydney Sweeney Ad for Creators
Today, we've got quite the selection of news: American Eagle faces backlash for the Sydney Sweeney Ad, and TikTok creator Sylvanian Drama is getting sued.
SoFire’s Hot Campaigns: The Cost of American Eagle's Sydney Sweeney Ad for Creators
For better or for worse, the attention this week has been on American Eagle’s “Sydney Sweeney has great jeans” campaign.Â
