Sofia Aira

Journalist at Hello Partner covering the biggest stories in influencer and creator marketing.

Check out the latest posts

👑 Move Over, Sydney Sweeney - Addison Rae Is the Queen of Jeans Campaigns

Plus, our SoFire's Hot Campaign is going to show you how to do a jeans campaign right.

On our LinkedIn Live, Beckii Flint will discuss how brands can proactively prepare for potential crises when the unexpected occurs.

Here's a rundown of all the most important social media updates you need to know from August.

Addison Rae, an ex-TikTok star turned serious musician, has had a rebrand that needs to be studied. Now, she’s the queen of low-rise jeans.

Witton shared how she’s navigated her brand partnerships, diversified her income, and balanced creativity with the realities of working with brands.

Here’s exactly what the judges of the Global Influencer Marketing Awards 2025 had to say about this year’s submissions.