Partnerize and Profound Partner to Build Out Zero-Click Commerce Infrastructure
The collaboration aims to measure, verify and compensate brand influence in the AI era.
The collaboration aims to measure, verify and compensate brand influence in the AI era.
Plus, OpenAI pulls the plug on ChatGPT checkout plans.
impact.com’s David Yovanno discusses how AI is shuffling the deck and the importance of investing in the community.
The AI giant will instead funnel purchases through to connected third-party apps.
OpenAttribution Director Alex Springer talks content value, governance, and breaking open the black box.
Plus, industry players move towards creative and performance integration.